Insights

Notes from the studio.

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Performance

Core Web Vitals in 2026: what actually moves the needle

A pragmatic checklist we use on every audit — from image formats and font loading to hydration cost and third-party scripts. Includes real numbers from three client rebuilds.

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Web engineering

Choosing between Next.js, Remix and Astro

The honest trade-offs when picking a React framework in 2026. When Astro wins, when Remix wins, and when boring old Next.js is still the safe bet.

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Security

HIPAA basics for a small product team

You do not need a compliance department to build software that respects health data. Here is the minimum viable checklist we use on healthcare projects.

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Design

Design systems that survive contact with reality

Most design systems fail because they are treated as documentation instead of a product. Six lessons from shipping systems used by teams of 4 and teams of 400.

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SEO

A small business guide to Bing Webmaster Tools

Bing quietly powers a growing share of search — including Copilot and ChatGPT. Here is the 20-minute setup we do for every new client site.

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Web engineering

Why we still write server-rendered HTML

SPAs have their place. But for content-first sites, plain server-rendered HTML wins on speed, accessibility, SEO and long-term maintenance cost.

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